Optic Foliar
Client
Optic FoliarDesign Firm
EQQY GROUPBrief
Optic Foliar manufactures the best-performing foliar sprays in the industry. Using cutting-edge nutrient and lighting technologies, their products work together in delivering powerful and efficient crop growth. The company started in late 2009 and approached us for a full brand package and website design.
Process & Delivery
In working with our client to understand the hydroponics and foliar spray industry, our vision was to develop a meaningful brand and product line that stands out from other, more traditional looking, foliar sprays (that use generic stock photos of flowers and home gardening plants).
The three products offered – Transport, Megawatts, and Rev – were included in the development of the Optic Foliar brand. In conjunction to the website design and development, container labels were designed and produced for various sizes of the Optic Foliar product line.
The completion of the website and brand materials lead to print materials campaigning their line at home and garden conventions and an ongoing quarter-page ad publication in Maximum Yield and Urban Garden magazines. The ad messages “It’s okay, spray with the lights on”, “No PH Needed”, “Spray-it, see it, be-leaf it”, and “5 minutes to a bigger better crop” stated Optic Foliar’s cutting-edge performance guarantee through unconventional foliar spray techniques.
Optic Foliar’s presence in the market since 2010 has generated great buzz, new inquiries, and has currently been listed in Hollywood Hydroponic’s shelf of fame.