LIG 2010 Conference Theme

• Graphic & Print

Client

Project Role

• Concept Development
• Creative Direction
• Graphic Design

Brief
LeaderImpact Group holds a conference annually bringing together key personnel, inspirational speakers, and discovery group leaders to discuss, train, educate, and inspire people about LIG and its ventures. LIG’s 2010 conference happened in November at Niagara Falls following the theme of “Taking a Moment to Win the Race.”

Process
Being quick does not always ensure successful or meaningful impact on others’ lives. The theme derived from the story of a turtle on a fencepost, where nobody knew how the turtle ended up there, but it did. Likewise, the turtle was an important element to illustrate its determination. The conference theme’s idea was to infuse refreshment and relaxation to many of the marketplace leaders and give tools to enhance their personal ministries to the next level.

A conference theme was proposed, placing the focus on a “slow and steady” turtle in the midst of business people vicariously rushing towards whatever goals or plans they have in sight. The theme proposal went to use examples to illustrate the style, colors, and elements to be used for the final look.

Delivery
The conference theme lead to the design for other collateral materials such as program booklets, posters, invite cards, presentation slides, awards, and conference website graphics.