DVDNow Kiosks
Client
DVDNow Kiosks Inc.Design Firm
EQQY GROUPProject Role
Brief
DVDNow Kiosks Inc is the world’s leading provider of movie and game rental and sale vending kiosks. Their target market are entrepreneurs and retailers to operate for their own profit and growth.
DVDNow is a pioneer in providing multimedia vending opportunities across the globe. DVDNow presented its initial needs of a website revamp, but in time brought along more design needs on projects to strengthen their marketing and branding pieces.
Process
The initial website redesign work involved standard web design with the migration of information and content to the new site. The redesign emphasizes their new red kiosk machines with an high-definition monitor screen on top. DVDnow wanted customers to remember their brand by their product and their reliable customer support staff that educates clients through regular online webinars. The website redesign helped establish a particular style that would be used in projects following after.
After the web revamp, DVDNow confidently requested email marketing newsletters and print design items to be done. Sales packages were developed for prospective customers and Location Brochures were designed as promotional inventory for entrepreneurs/kiosk owners to distribute to their network.
A number of franchise opportunity advertisements were designed and printed in Small Business Owners, Convenience Store News, INC, Entrepreneur Franchise 500 Magazines.
Other print work include convenience store posters, interior graphics, ceiling banners, and the rest of DVDNow’s corporate identity pieces. Everything was delivered on time, more than often working on a tight timeline because of last-minute magazine agreements.
Delivery
Within three years of designing well-purposed communication pieces grounded by DVDNow’s marketing strategy, it has captured attention from entrepreneurs from all over the world. It’s partnered with Pulse Kiosk to create DVDNowTV, a DOOH company selling advertisement segments that screen with movie/game trailers on the kiosk.
Since 2007, DVDNow is up to selling over 2000 units and expanding internationally. Currently, we’re working with DVDNow on creating an online customer portal and forum to open more opportunities for customer support and kiosk management. A merchandise storefront is also included in the portal for customers to purchase parts and accessories for their kiosk machines.